Fleet Vehicle WrapsTurn Your Fleet into a 24/7 Billboard
Transform your commercial vehicles into powerful mobile advertising with professional fleet wraps. Generate millions of impressions annually while protecting your fleet investment with industry-leading ROI.
What are Fleet Vehicle Wraps?
Fleet vehicle wraps are professional vinyl graphics applied to commercial vehicles, transforming them into mobile billboards that advertise your business 24/7. Unlike static advertising, your fleet generates impressions wherever it travels—jobsites, highways, parking lots, and neighborhoods.
Research shows that a single wrapped vehicle generates 40,000-70,000 daily impressions and up to 12 million annual views. This passive advertising costs just $0.48 per thousand impressions (CPM)—compared to $3.56 for billboards and $7.45 for transit advertising.
Fleet wraps serve dual purposes: powerful advertising and paint protection. The vinyl shields your vehicles from UV damage, minor scratches, and the elements while maintaining a professional, cohesive brand image across your entire fleet. When it's time to sell or return leased vehicles, the wrap removes cleanly, revealing protected original paint underneath.
Proven Business Benefits
Fleet Wraps vs. Traditional Advertising
Cost per thousand impressions (CPM) comparison based on industry research data:
| Advertising Medium | Cost Per 1,000 Impressions | Annual Cost (20M impressions) |
|---|---|---|
| Fleet Vehicle Wraps | $0.48 | $9,600 (one-time) |
| Billboard Advertising | $3.56 | $71,200 (recurring) |
| Transit Advertising | $7.45 | $149,000 (recurring) |
| Google Ads (Display) | $2.80 | $56,000 (recurring) |
Why Fleet Wraps Win:
- One-time cost: Unlike billboards or digital ads, fleet wraps have no recurring monthly fees
- 5-7 year lifespan: Amortize the cost over thousands of days of advertising
- Geo-targeted: Your vehicles advertise exactly where your customers are
- Dual purpose: Paint protection + advertising in one investment
Fleet Wrap Pricing (2026)
Costs based on commercial vehicle wrap industry data. Volume discounts available for fleets of 5+ vehicles.
| Vehicle Type | Full Wrap Cost | Partial Wrap |
|---|---|---|
| Pickup Truck | $4,000 - $6,500 | $1,500 - $2,200 |
| Cargo Van (Small) | $3,200 - $4,500 | $1,600 - $2,400 |
| Full-Size Van (Transit, Sprinter) | $4,000 - $6,000 | $2,000 - $3,000 |
| High Roof Van (Sprinter Extended) | $5,500 - $8,000 | $2,500 - $3,500 |
| Box Truck | $2,000 - $4,500 | $1,200 - $2,000 |
| Trailer (28-53ft) | $3,000 - $6,000 | $1,800 - $3,000 |
What's Included:
- Professional design consultation
- Premium 3M or Avery Dennison vinyl
- Full surface preparation & installation
- 1-2 year labor warranty
- 5-7 year material warranty
Volume Discounts:
- 5-9 vehicles: 10% discount
- 10-19 vehicles: 15% discount
- 20+ vehicles: 20% discount
- Ongoing maintenance contracts available
- Flexible scheduling for minimal downtime
Best Fleet Vehicles for Wrapping
Large flat panels on vans offer the most advertising space per dollar. Popular models:
- Ford Transit (low/med/high roof)
- Mercedes Sprinter (especially extended)
- Ram ProMaster
- Chevrolet Express / GMC Savana
Box trucks provide the largest single advertising surface. Ideal for:
- Isuzu NPR, NQR series
- Freightliner M2
- Hino 155, 195, 258 series
- Ford E-Series cutaway chassis
Good visibility, professional appearance for contractors and service providers:
- Ford F-150, F-250, F-350
- Chevrolet Silverado / GMC Sierra
- Ram 1500-3500 series
- Toyota Tundra, Tacoma
Specialized vehicles for maximum brand impact:
- Utility trucks with service bodies
- Food trucks (high foot traffic)
- Ambulances & emergency vehicles
- Trailers (cargo, equipment, concession)