Cost & Pricing8 min read

Truck Wrap Cost (2026): Pickups, Vans & Box Trucks Priced

"Truck" is the most misquoted word in wrap pricing, because it covers everything from a Tacoma to a 26-foot box body. This guide prices each size separately for 2026, for both color-change wraps and printed commercial graphics.

By SidPublished September 2026$3,200–$10,000+ full wrap

Quick answer

A full color-change wrap costs $3,200–$7,000 for a pickup and $3,500–$10,000+ for a cargo van or box truck in 2026. Printed commercial wraps with your branding run $2,500–$5,000 per vehicle plus design. Partial wraps start around $500.

These are estimates from CarWrapHub's national pricing model. West Coast and Northeast metros quote above these ranges and the Midwest a little below; each city page applies the exact regional multiplier. City-level estimates are on our car wrap cost guide.

Truck wrap cost by vehicle type

Full wrap means every painted panel in a solid cast color from 3M, Avery or KPMF. Partial covers a common package such as hood, roof and tailgate, or a lower-body two-tone.

Truck typeFilm neededFull wrapPartial wrap
Mid-size pickup (Tacoma, Ranger, Colorado)75–90 ft$3,200–$4,500$500–$1,500
Full-size pickup (F-150, Silverado, Ram 1500)90–110 ft$3,800–$6,000$600–$1,800
Heavy-duty / lifted (F-250, 2500HD, Tundra with flares)100–125 ft$4,500–$7,500$700–$2,000
Cargo van (Transit, Sprinter, ProMaster)100–125 ft$3,500–$6,500$1,200–$2,500
Box truck (16–26 ft body)125–200+ ft$4,000–$10,000+$1,500–$3,500

Estimated ranges for standard gloss and satin finishes. Chrome, color-flip and textured films add $800–$2,000 in material on a truck-sized job.

Commercial truck wraps: what businesses pay

Branded wraps are priced differently from color changes because the film is printed and laminated and there is a design stage. Three tiers cover almost every work truck:

Cut vinyl lettering

$300–$900

Company name, phone and logo on doors and tailgate. Fast, cheap, easy to update.

Partial commercial wrap

$1,200–$2,500

Doors, tailgate and rear window perf with printed graphics. Most of the visibility at a third of the price.

Full commercial wrap

$2,500–$5,000 per vehicle

Every panel printed and laminated. Add $250–$1,500 for design if you do not have print-ready artwork.

Fleets of five or more vehicles can often negotiate a per-unit rate below the single-truck price, and shops that print in-house can turn a repeat design around faster. Our fleet wraps for small business guide and the fleet wrap service page cover design files, scheduling and how to keep a fleet consistent.

What pushes a truck wrap quote up

Square footage

Film is sold by the linear foot and installed by the hour. A box truck body can need twice the material of a pickup and the labor scales with it.

Bed, tailgate and flares

Pickup beds have rails, tie-downs and a tailgate with a handle and camera cutout. Aftermarket fender flares and lifted-truck bumpers add complex edges that take time to tuck cleanly.

Printed vs solid color

Commercial wraps are printed on a print film then laminated, which is two materials and a design step. A solid cast color skips both, which is why a color-change on the same truck can cost less than a branded wrap.

Removal of old graphics

Used work trucks often arrive with faded lettering or a previous wrap. Stripping it is billed separately, typically $500–$1,200. See our wrap removal cost guide for what drives that number.

Old graphics coming off first? See the wrap removal cost guide.

Two things truck owners should budget for

Climate and parking

Work trucks live outside. In hot, high-UV markets such as Texas, Arizona and Florida a wrap that is rated for 7 years often shows edge lift and fading on the hood and roof by year 4–5. Budget for a hood and roof refresh, or specify a premium film and a ceramic coating up front. Our wrap lifespan guide breaks this down by climate.

Front-end PPF

Trucks take rock chips on the hood, bumper and mirrors. A clear paint protection film front-end package costs roughly $900–$2,000 and is often installed in the same visit as a wrap. It is worth it on a personal truck you plan to sell; it is usually skipped on fleet vehicles. Compare on our PPF vs vinyl wrap guide.

Compare truck wrap prices in truck-heavy markets

Regional labor rates move truck wrap quotes by several hundred dollars. These city cost pages apply the local multiplier and list the rated shops in each market:

Frequently asked questions

How much does it cost to wrap a truck?

A full color-change wrap costs $3,200–$4,500 for a mid-size pickup, $3,800–$6,000 for a full-size pickup such as an F-150 or Silverado, and $4,500–$7,500 for heavy-duty or lifted trucks in 2026. Cargo vans run $3,500–$6,500 and box trucks $4,000–$10,000 or more. Trucks cost more than cars because they carry 100–150+ square feet of film and more labor hours.

How much is a commercial truck wrap with a company logo?

Printed commercial wraps with branding typically cost $2,500–$5,000 per vehicle for a pickup or cargo van, plus a one-time design fee of $250–$1,500 if you do not already have print-ready artwork. Partial commercial wraps (doors, tailgate and a rear window perf) start around $1,200–$2,500. Fleets of five or more vehicles can often negotiate a per-unit rate.

Why are truck wraps more expensive than car wraps?

Surface area and complexity. A full-size pickup needs roughly 90–125 feet of 60-inch film versus 45–60 feet for a sedan, and the bed, tailgate, fender flares, running boards and bumpers add cut-and-tuck work. Lifted trucks with aftermarket flares and grille inserts add hours. Labor is the majority of a wrap bill, so more hours means a higher price.

What is the cheapest way to wrap a truck?

A partial wrap. Wrapping the hood, roof and tailgate, or doing a two-tone with the lower body only, costs $500–$2,000 and covers the panels that get the most attention. For work trucks, a partial commercial wrap on the doors and tailgate with cut vinyl lettering delivers most of the branding for a third of the price of a full print.

How long does a truck wrap last?

The same as a car wrap: 5–7 years for premium cast film with reasonable care, shorter for trucks that live outdoors in hot, high-UV climates or that see gravel roads and job sites. Printed commercial wraps use a laminate over the print and are typically rated 3–5 years outdoors. Horizontal surfaces such as the hood and roof age fastest.

Is PPF or a wrap better for a truck?

They solve different problems. A vinyl wrap changes the color or carries branding; paint protection film is clear urethane that absorbs rock chips. Many truck owners do PPF on the front end (hood, bumper, fenders, mirrors) for $900–$2,000 and a color-change wrap over the rest, or a wrap alone on a work truck where chips are cosmetic rather than a resale concern.

Get truck wrap quotes from rated local shops

Tell shops your truck model, whether it is a color change or commercial graphics, and how many vehicles. Ask for material and labor broken out so the quotes are comparable.